Written by Claire Paterson at Concise Marketing March 2019.
In 2014, Lauren Jamieson returned to the Borders with her husband and young family after living in Brisbane, Australia for 9 years, where she worked in advertising and latterly, as a personal stylist. On coming home, Lauren immediately noticed the distinct lack of colour she’d grown accustomed to seeing throughout the clothing stores in the Sunshine State.
From her time spent working as a stylist, Lauren had developed a love of colourful, statement jewellery. When her middle child, Nell, then just a baby, broke one of her favourite necklaces, Lauren picked up a ball of cotton yarn she’d bought for a craft project and instinctively began to form it in to a necklace. From there, an idea was born. Lauren realised there was a gap in the market for bright, easy to wear, and most importantly child friendly, neckwear that could transform even the simplest of outfits in to something special.
After experimenting some more with different neckwear designs and styling and wearing her own creations, Lauren used her advertising skills and her natural talent for photography to promote her neckwear on social media. She very quickly gained a loyal following of people who instantly fell in love with her colorful, unique and wearable designs. This success led to Lauren launching The Colourful Edit. Although starting out as an accessories brand, the company has since grown to encompass not just neckwear, but now includes personal styling and colour analysis, branding for small businesses and photography projects – everything from commercial photo shoots to wedding photography. All the services Lauren offers her customers have the same underlying principle – “Editing life with a Splash of Colour.”
Commenting on the success of The Colourful Edit Lauren said: “Since making my very first necklace, I’ve been overwhelmed with how people have really embraced my designs. Colour plays such an important part in how we look and feel and I love being able to help people enhance their individual style through colours that not only work well together but compliment their own natural skin and hair tones. My skills seemed to be a natural fit with other creative areas too and was a natural next step to combine my love of design with branding and photography.”
Since launching her business, Lauren has secured a number of local stockists for her neckwear, as well as allowing customers to order via her on-line store. Lauren as also enjoyed bringing her designs to a number of successful ‘Pop-Up-Shop’ events across the Borders. Last Christmas saw Lauren open the doors to her own bespoke Christmas Market, ‘The Colourful Edits’ which showcased other small borders businesses alongside her own accessories. The event was such a hit with customers that another one is in the pipeline for later this year.
The brand has ventured further afield too, exhibiting at trade fairs including The Scottish Trade Fair and Country Living Magazine Fair in Glasgow, where Lauren’s designs caught the eye of stockists from across Scotland who now sell The Colourful Edit creations in their stores.
This week will see Lauren travel to London to exhibit her neckwear’s at The Country Living Magazine Fair taking place at Alexandra Palace from 28th – 31st March. This is the first time the brand has ventured South and Lauren hopes that visitors to the Fair will be just as happy to embrace colour in the way her customers in the Borders have!
Closer to home, The Colourful Edit Studio opened its doors in February. Located in Channel House, Galashiels, the Studio gives Lauren a base from which she can easily provide her customers with an opportunity to browse the huge range of styles and colours available, create their own bespoke neckwear or enjoy a colour analysis session and take advantage of Lauren’s expert styling advice.
Reflecting on her business journey to date, Lauren said “As soon as I launched The Colourful Edit, the support of my customers across the Borders has been amazing. Word of mouth and people just wearing my designs has meant my brand has really grown organically and has gone from strength to strength. I love what I do and I hope to still be to colouring in the necklines and styling women for years to come!”
The Colourful Edit Studio is open every Tuesday in Channel House, Galashiels from 12 - 2pm. Special Monthly Weekend openings are announced on social media channels. All other sessions are by appointment only.
For The Colourful Edit on-line store visit: www.thecolourfuledit.com